MemberPress MailChimp 3.0

« Marketing

If you're migrating from our older MailChimp integration which has since been deprecated, please scroll to the bottom for some more information about migrating to the newer version.

Step 1 - Install MailChimp 3.0 Addon

  1. In your dashboard head to MemberPress -> Activate -> Addons. There you will find a link to install the MailChimp 3.0 Addon.
  2. Head to MemberPress -> Options -> Marketing tab. You should now see the MailChimp 3.0 listed
    MC30_Options

 

Step 2 - Input MailChimp API Key

You can find your API Key in your MailChimp Account settings. Account -> Extras -> API keys -> Your API keys. You may need to create an API key if none are listed.

If everything check out, you should see the "Everything's Chimpy" message
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Step 3 - Choose Your List

The MailChimp 3.0 Integration uses only one list. Select the list you would like to be associated with your website members.

 

Step 4 - Choose Global MailChimp Merge Tag

MemberPress will add this Tag to all new members who signup on your site and set its value to either "0" or "1". A value of "0" is set if they did not check your opt-in checkbox when signing up. If you'd like to setup a special Tag for each Membership level (strongly recommended) then follow Step 5 below.
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Step 5 - Per Membership Merge Tags (Optional, but STRONGLY recommended)

The power of this integration comes from your ability to add a specific Merge Tag for each Membership level. We recommend that you create a "text" type Tag for each of your Memberships. MemberPress will set the value of these Tags to "active" when the member is active on that Membership, and "inactive" when the member is no longer active on it. This is a powerful way to begin to create specific segments for your List and target only the customer's you want for your various marketing/news Campaigns.

To create a MERGE Tag in your MailChimp List for each of your Membership levels follow these instructions:

  1. Head to your List fields and MERGE tags settings for the List
    MC30_Options_4
  2. Create new "Text" type fields which are not required and are not visible. We recommend creating a global Tag (Ex: All Website Users), and other Tags for each Membership Level (Ex: Bronze, Silver and Gold).
    MC30_Options_5
  3. Lastly, you can then specify the Tag to use for each Membership level when editing the Membership (under the Advanced tab)
    MC30_Options_6

 

Recap

MemberPress will update the value of your Membership-specific Merge Tags to active or inactive depending on the status of the member's subscription to that Membership level. You can then use this information to create targeted, dynamic (auto updating) segments for your List.

MemberPress also sets a value of "1" to the global Merge Tag you have defined in the MemberPress -> Options -> Marketing tab. This value may be set to a "0" if you have the opt-in checkbox enabled, and the user did NOT check that box when signing up. Think of the global Tag as a catch-all for every member on your site.

 

Migrating from the older MailChimp add-on to MailChimp 3.0 add-on.

 

I'm confused, help!

Shoot us an email from our support page if you need any further assistance with this integration.