Launch an Affiliate Program for your Membership Site

fistbumpIf you haven’t considered rolling out an Affiliate Program for your Membership Site before … you should.

Affiliate programs can bring your products significantly more attention and sales than many other forms of marketing. If done correctly they can enable you to build relationships with bloggers, site owners and others to help spread the word about your membership site.

Unlike most other WordPress membership plugins, MemberPress works out of the box with a robust affiliate program plugin (which was specifically created to work first and foremost with MemberPress) called Affiliate Royale (which is now included with MemberPress).

Why is this significant?

Because even if you don’t plan on rolling out an affiliate program with your membership site immediately … when you use MemberPress you won’t be limiting yourself … you’ll be able to roll out an affiliate program without headache whenever you want. In addition to this, you’ll be able to do more with your affiliate program than you would by using some other membership plugins.

It is true that Affiliate Royale works with several different payment solutions and membership systems (including some of our competitors) … but we have a more thorough and in-depth integration between Affiliate Royale and MemberPress … an integration that allows us to do things that other systems can’t.

The Basics

Of course, any affiliate program worth its salt needs to manage affiliates (including their signup process), get affiliates their links & banners and, most importantly, track sales & commissions. When you install Affiliate Royale alongside MemberPress these features and more begin to work without any complicated integration processes … it’s insanely easy.

Your Affiliate Program … on Auto-Pilot

So, in addition to these basic features … when using Affiliate Royale with MemberPress your affiliate commissions will stay in sync with whatever happens to these transactions in MemberPress including when it comes to refunds and cancellations.

For example, say Sally referred Bob to subscribe to your membership site. As soon as a transaction completes in MemberPress for Bob’s new membership then Affiliate Royale will automatically calculate and record the correct commission for the sale.

But now Bob needs a refund … so you issue a refund from MemberPress or from your gateway … Affiliate Royale will automatically re-calculate and record the correct commission for Sally … effectively backing out the commission she made initially. This process alone will save you time and troubles because you won’t ever have to remember to manually back out commissions like you have to do when using some other membership plugins and affiliate software.

Commission Groups

Late last year we rolled out a powerful new feature to help membership site owners incentivize affiliates based on their membership level. We call this new feature Commission Groups and it works exclusively with Affiliate Royale’s MemberPress integration.

Commission Groups enable you to allow your members to become eligible for more commissions depending on what membership products they’re active on.

For example, say you have 3 products: Bronze, Silver and Gold. You specify a default commission of 10% to be paid out on each sale but then you add a custom commission group to Bronze for 20%, Silver for 30% and Gold for 40%.

Now, say Sally (our affiliate from the example above) is an affiliate but is also a Silver member of your membership site but Jay is an affiliate who hasn’t joined your membership site yet. In this scenario, if Jay refers Andrea and she signs up for a membership then Jay will receive a 10% commission when her transaction completes. However, if Sally refers Bob and he signs up for a membership then Sally will receive a 30% commission when his transaction completes … because she’s part of your Silver product’s commission group.

You can see from this example that using MemberPress commission groups can help you to not only incentivize people to upgrade but will help you to cultivate a higher quality of affiliates … people who actually use your membership site who can more effectively help others to make the decision to join.

Because of this tight integration and advanced features available between these two plugins … you’ll save yourself a lot of headaches and you’ll be able to do some really cool things when it comes to your membership site’s affiliate program … things that can’t be done with other membership plugins and affiliate program software.

Update: 5/13/2014

Affiliate Royale is now included with the Business and Developer Editions of MemberPress … so now you can roll out an affiliate program for your membership site easier (and more affordably) than ever before.

About Blair Williams

Blair is the creator of MemberPress. He is an experienced Software Developer who has created large scale web apps for scores of businesses. He now focuses on WordPress and Ruby development -- in particular the WordPress plugins and services he has created: MemberPress, Pretty Link Pro, Affiliate Royale and Buy Now for Stripe. You can read his blog by visiting BlairWilliams.com.